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April 10, 2012 / Gina D.

(Re)Tweet with purpose

Today’s Social Media Month challenge:
RT or MT a coworker — WITH comment. Don’t simply hit the “Retweet” link. Instead, look at what they’re tweeting, and give your followers a window into why you’re sharing that tweet with them.

This is a good way to elevate your use of Twitter and engage your audience. Sure, it’s nice to try to give your coworkers’ work a little more reach, but you’ll be much more relevant to your own audience if you can share with them why you think they might be interested in the particular story you’re sharing with them. It also gives you a little more personality, which isn’t a bad thing, either.

Write a headline. Tell people something about the link you’re passing along. Actually, 140 characters (about 120 without the link) gives you way more space than many newspaper headlines, so this kind of tweeting is right in an editor’s sweet spot. A more conversational tone than a headline is even better.

More excellent Twitter tips here and here.
Happy tweeting!
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