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May 29, 2012 / Gina D.

Social Media Month recap: Facebook

Beyond Tetris is on FacebookFacebook. Seems like it’s been around forever. For many of you, it was your very first social media experience. And even though its changes generally spark a lot of fervor among many users, eventually we all just jump in, figure it out and continue being faithful users. Or back away until we see enough others jumping in that we feel comfortable following suit.

There’s probably a greater lesson in that, but let’s move on for now.

Facebook’s relatively long history translates into a relatively wide reach, especially for our papers. Though our core accounts have about as many followers here as on Twitter (with the exception of the Redlands Daily Facts, which instead has about twice as many Twitter followers), it seems our particular readership is more consistently mobilized via Facebook.

But we can always do better.

To that end, I offered up some Facebook tips among my Social Media Month challenge posts throughout April. In case you missed them, here’s a quick recap, in no particular order:


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